http://www.theatlantic.com/life/archive/2011/04/how-ikea-designs-stores-to-trick-people-into-buying-more/237013/
Brought to you by the Baker
This is so true. I can say I bought some random flower vases only because I was trapped in the lamp section for so long, and that I got lost multiple times. Some people would say that it's a miracle I can get from my home to anywhere. So you can imagine that in IKEA, boy, was I in for a treat.
